Personal profile
Expertise related to UN Sustainable Development Goals
In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):
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SDG 3 Good Health and Well-being -
SDG 12 Responsible Consumption and Production
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Collaborations and top research areas from the last five years
Projects
- 2 Finished
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社群媒體Instagram限時動態廣告的瀏覽行為意圖與廣告效果：從流暢效應、社會影響理論、來源可信度角度探討
Chiu, Y.-P. (PI)
2021/08/01 → 2022/07/31
Project: Government Ministry › Ministry of Science and Technology
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數位影音平台YouTube中的關鍵意見領袖之廣告效果-從訊息內容、產品置入策略、擬社會互動探討
Chiu, Y.-P. (PI)
2020/08/01 → 2021/10/31
Project: Government Ministry › Ministry of Science and Technology
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Decoding influencer effectiveness: a multiple-inference model of promotional collaboration types on Instagram
Chen, C. C. & Chiu, Y. P., 2025, (Accepted/In press) In: Asia Pacific Journal of Marketing and Logistics. p. 1-15 15 p.Research output: Contribution to journal › Article › peer-review
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Fashion influencers’ credibility on Instagram: the stimulus–organism–response (SOR) perspective
Luarn, P., Chen, C. C. & Chiu, Y. P., 2025, In: Journal of Strategic Marketing. 33, 2, p. 191-204 14 p.Research output: Contribution to journal › Article › peer-review
10 Link opens in a new tab Citations (Scopus) -
Festive Color Congruence and Its Influence on Consumer Behavior in Social Media Advertising
Chiu, Y. P., Liu, T. Y. & Chen, M. H. M., 2025, In: International Journal of Electronic Commerce Studies. 16, 4, p. 87-108 22 p.Research output: Contribution to journal › Article › peer-review
Open Access -
How does perceived value of gamification improve online learning effectiveness? The role of flow state
Luarn, P., Chen, C. C. & Chiu, Y. P., 2025, In: Interactive Learning Environments. 33, 4, p. 3037-3051 15 p.Research output: Contribution to journal › Article › peer-review
7 Link opens in a new tab Citations (Scopus) -
Influencer Marketing on Instagram: From Schema Congruence to Color Congruence
Luarn, P., Chen, C. C. & Chiu, Y. P., 2025, In: Information and Culture. 60, 1, p. 79-93 15 p.Research output: Contribution to journal › Article › peer-review
Press/Media
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Facebook上的COVID-19訊息分享：網絡集群與傳播者的影響
2024/07/08
1 item of Media coverage
Press/Media: research_highlight › Humanities and Social Science
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不要讓彈出廣告過早出現：網路使用者對彈跳廣告的瀏覽行為
2023/04/07
1 item of Media coverage
Press/Media: research_highlight › Humanities and Social Science