Why people check in to social network sites

Pin Luarn, Jen Chieh Yang, Yu Ping Chiu*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

43 引文 斯高帕斯(Scopus)

摘要

Although check-in behavior has developed rapidly in recent years, the reasons why people share location-related information and the activities they are engaged in have not been adequately investigated. The primary objective of this study is to develop and refine a conceptual framework from social word-of-mouth motivations and the mobile perspective to provide a theoretical understanding of the motivations that induce consumers to engage in check-in behavior. The results show that the social condition (e.g., tie strength, subjective norms, expressiveness, social support, and information sharing) play the most critical role in motivating people to engage in check-in behavior. In addition, the perceptual (e.g., perceived social benefit, perceived enjoyment, and perceived value) and consumption-based conditions (such as customer satisfaction and communicator involvement) also motivate people to engage in check-in behavior and to disseminate their consumption experiences by using mobile devices. The results provide certain theoretical and practical implications for marketing practitioners in their planning of new marketing strategies to attract consumer attention, and will contribute to a better understanding of check-in behavior.

原文英語
頁(從 - 到)21-46
頁數26
期刊International Journal of Electronic Commerce
19
發行號4
DOIs
出版狀態已發佈 - 2015 一月 1
對外發佈

ASJC Scopus subject areas

  • 商業與國際管理
  • 經濟學與計量經濟學

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