Who is the decision-maker: The parents or the child in group package tours?

Kuo Ching Wang, An Tien Hsieh, Yi Chun Yeh, Chien Wen Tsai

研究成果: 雜誌貢獻文章同行評審

129 引文 斯高帕斯(Scopus)

摘要

Family decision-making research has frequently examined role relationship between husband and wife across stages and subdecisions. In contrast to previous researches, this study examines how family role relationships, inclusive of parents and children, vary over decision-making stages for the group package tour (GPT). A total of 240 different families (mother or father as respondents) purchasing GPTs were surveyed, among them, 35 families also included children. Results indicated that family has a tendency to make a joint decision in problem recognition and the final decision stages, and wives were found to play a dominant role in the information search stage. This study broadens the theoretical domains used in understanding family decision-making for the GPT. For practitioners, marketing implications are provided and recommendations for future research are also discussed.

原文英語
頁(從 - 到)183-194
頁數12
期刊Tourism Management
25
發行號2
DOIs
出版狀態已發佈 - 2004 四月

ASJC Scopus subject areas

  • Development
  • Transportation
  • Tourism, Leisure and Hospitality Management
  • Strategy and Management

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