What drives continuance intention towards social media? Social influence and identity perspectives

Athapol Ruangkanjanases, Shu Ling Hsu, Yenchun Jim Wu*, Shih Chih Chen, Jo Yu Chang


研究成果: 雜誌貢獻期刊論文同行評審

37 引文 斯高帕斯(Scopus)


With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

期刊Sustainability (Switzerland)
出版狀態已發佈 - 2020 9月

ASJC Scopus subject areas

  • 電腦科學(雜項)
  • 地理、規劃與發展
  • 可再生能源、永續發展與環境
  • 建築與營造
  • 環境科學(雜項)
  • 能源工程與電力技術
  • 硬體和架構
  • 電腦網路與通信
  • 管理、監督、政策法律


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