Value driver derivations for embedded memories by fuzzy DEMATEL based hybrid MCDM methods

Chi Yo Huang*, Gwo Hshiung Tzeng

*此作品的通信作者

研究成果: 書貢獻/報告類型會議論文篇章

1 引文 斯高帕斯(Scopus)

摘要

The embedded memories have already played a very important role in the modern system on a chip (SoC) designs from the aspects of performance enhancement, power reduction, form factor optimization, etc. Meanwhile, embedded memories usually occupied for the major portion of an SoC layout. Thus, how an embedded memory IP (intellectual property) provider can differentiate the product to maximize the value of that IP has already become a key factor for profit maximization. However, very few scholars tried to resolve such problems. The product and service differentiation problem of memory IPs is in nature a multiple attribute decision making (MADM) problem. Moreover, the differentiators of an embedded memory IP usually interact with each other. Furthermore, evaluations of customers' needs and wants, which are vague, are often required for such a product marketing strategy definition problem. Thus, a fuzzy DEMATEL based multiple criteria decision making (MCDM) framework will be proposed for maximizing the value of an embedded memory IP. The value driver for differentiating an embedded memory IP will first be derived by literature review. The most influential value drivers will be selected. Then, strategies will be proposed for maximizing the value through the most influential value drivers. An empirical study based on an embedded memory IP being provided by an SOC design service provider will be used for verifying the feasibility of the framework. Based on the empirical study results, both power consumption as well as the area of the embedded memory core are the most important value drivers. The proposed product marketing strategies can also be used for maximizing the value of the embedded IP.

原文英語
主出版物標題FUZZ 2011 - 2011 IEEE International Conference on Fuzzy Systems - Proceedings
頁面1474-1478
頁數5
DOIs
出版狀態已發佈 - 2011 九月 27
事件2011 IEEE International Conference on Fuzzy Systems, FUZZ 2011 - Taipei, 臺灣
持續時間: 2011 六月 272011 六月 30

出版系列

名字IEEE International Conference on Fuzzy Systems
ISSN(列印)1098-7584

其他

其他2011 IEEE International Conference on Fuzzy Systems, FUZZ 2011
國家/地區臺灣
城市Taipei
期間2011/06/272011/06/30

ASJC Scopus subject areas

  • 軟體
  • 理論電腦科學
  • 人工智慧
  • 應用數學

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