UTAUT2 based predictions of factors influencing the acceptance of optical translation measurement devices based on the lead user theory

Chi Yo Huang, Chien Yun Dai, Hsiao Ming Chen

研究成果: 書貢獻/報告類型會議論文篇章

摘要

The Optical Translation Measurement Device (OTMD) is a novel technology which allows the pen to capture handwriting on any surface that it can see, and transmit it to any Bluetooth-enabled device. The OTMD allows users to see what they are drawing or writing in real time on your phone, tablet, or PC screen. An understanding of the factors influencing the acceptance of OTMDs will be very helpful for new-product development strategy definitions. Therefore, exploring and understanding the factors which can influence the acceptance of the novel OTMD technology have become the essential task for the vendors and distributors of such devices. However, the users who are familiar with such novel OTMDs are very limited. Therefore, based on the Lead User Theory, the opinions of the lead users will serve as the basis for deriving the factors. The second generation of the Unified Theory of Acceptance and Use of Technology (UTAUT2) is introduced as a theoretic basis. The Decision Making Trial and Evaluation Laboratory (DEMATEL) based Network Process (DNP) will be used to construct the analytic framework. In light of the analytic results, the causal relationships being derived by the DEMATEL demonstrate the direct influence of the habit on other dimensions. Also, based on the influence weights being derived, the use intention, hedonic motivation, and performance expectancy are the most important dimensions. The analytic results can serve as a basis for concept developments, marketing strategy definitions, and new-product designs of the future OTMDs. The proposed analytic framework can also be used for predicting and analyzing consumers' preferences toward future OTMDs.

原文英語
主出版物標題2016 International Conference on Applied System Innovation, IEEE ICASI 2016
發行者Institute of Electrical and Electronics Engineers Inc.
ISBN(電子)9781467398886
DOIs
出版狀態已發佈 - 2016 八月 10
事件2016 International Conference on Applied System Innovation, IEEE ICASI 2016 - Ginowan City Okinawa, 日本
持續時間: 2016 五月 282016 六月 1

出版系列

名字2016 International Conference on Applied System Innovation, IEEE ICASI 2016

其他

其他2016 International Conference on Applied System Innovation, IEEE ICASI 2016
國家/地區日本
城市Ginowan City Okinawa
期間2016/05/282016/06/01

ASJC Scopus subject areas

  • 電腦網路與通信
  • 電腦科學應用
  • 控制與系統工程
  • 社會科學(雜項)
  • 商業、管理和會計(雜項)
  • 電氣與電子工程
  • 控制和優化

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