Using virtual gifts on live streaming platforms as a sustainable strategy to stimulate consumers' green purchase intention

Qiulai Su, Fei Zhou, Yenchun Jim Wu

研究成果: 雜誌貢獻期刊論文同行評審

3 引文 斯高帕斯(Scopus)

指紋 深入研究「Using virtual gifts on live streaming platforms as a sustainable strategy to stimulate consumers' green purchase intention」主題。共同形成了獨特的指紋。

Social Sciences

Earth & Environmental Sciences

Engineering & Materials Science