Using the DEMATEL based network process and structural equation modeling methods for deriving factors influencing the acceptance of smart phone operation systems

Chi-Yo Huang, Ming-Jenn Wu, Yu Wei Liu, Gwo Hshiung Tzeng

研究成果: 書貢獻/報告類型會議貢獻

3 引文 (Scopus)

摘要

Smartphones have emerged as one of the most important consumer-electronic products during the past years. Therefore, researches on factors influencing consumers' behavior and thus, repurchase intention toward smartphones become the most critical issue for smartphone marketers. The smartphone operation system (OS) is one of the major factors influencing consumers' purchase decisions toward purchasing smartphones. However, the analysis and predictions of consumer behaviors toward the smartphone OSs are not easy due to due to the fast emerging technology and highly competitive market situation. To resolve this problem, this research aims to propose a novel multiple criteria decision making (MCDM) based approach for discovering the factors influencing the technology acceptances of the smartphone OSs based on industry experts' opinions. The opinions of mass users will also be summarized by using the Structural Equation Modeling (SEM) based Technology Acceptance Model (TAM) for comparisons. Differences of the analytic results being derived by the two analytic frameworks will be compared. Both the analytic framework and results can serve as the basis for future smartphone marketers' uses for strategy definitions.

原文英語
主出版物標題Advanced Research in Applied Artificial Intelligence - 25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012, Proceedings
頁面731-741
頁數11
DOIs
出版狀態已發佈 - 2012 八月 1
事件25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012 - Dalian, 中国
持續時間: 2012 六月 92012 六月 12

出版系列

名字Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
7345 LNAI
ISSN(列印)0302-9743
ISSN(電子)1611-3349

其他

其他25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012
國家中国
城市Dalian
期間12/6/912/6/12

指紋

Structural Equation Modeling
Smartphones
Modeling Method
Technology Acceptance
Consumer Behaviour
Multiple Criteria Decision Making
Expert Opinion
Purchasing
Consumer behavior
Resolve
Electronics
Industry
Prediction
Consumer electronics
Framework
Decision making
Model

ASJC Scopus subject areas

  • Theoretical Computer Science
  • Computer Science(all)

引用此文

Huang, C-Y., Wu, M-J., Liu, Y. W., & Tzeng, G. H. (2012). Using the DEMATEL based network process and structural equation modeling methods for deriving factors influencing the acceptance of smart phone operation systems. 於 Advanced Research in Applied Artificial Intelligence - 25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012, Proceedings (頁 731-741). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); 卷 7345 LNAI). https://doi.org/10.1007/978-3-642-31087-4_74

Using the DEMATEL based network process and structural equation modeling methods for deriving factors influencing the acceptance of smart phone operation systems. / Huang, Chi-Yo; Wu, Ming-Jenn; Liu, Yu Wei; Tzeng, Gwo Hshiung.

Advanced Research in Applied Artificial Intelligence - 25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012, Proceedings. 2012. p. 731-741 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); 卷 7345 LNAI).

研究成果: 書貢獻/報告類型會議貢獻

Huang, C-Y, Wu, M-J, Liu, YW & Tzeng, GH 2012, Using the DEMATEL based network process and structural equation modeling methods for deriving factors influencing the acceptance of smart phone operation systems. 於 Advanced Research in Applied Artificial Intelligence - 25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), 卷 7345 LNAI, 頁 731-741, 25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012, Dalian, 中国, 12/6/9. https://doi.org/10.1007/978-3-642-31087-4_74
Huang C-Y, Wu M-J, Liu YW, Tzeng GH. Using the DEMATEL based network process and structural equation modeling methods for deriving factors influencing the acceptance of smart phone operation systems. 於 Advanced Research in Applied Artificial Intelligence - 25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012, Proceedings. 2012. p. 731-741. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). https://doi.org/10.1007/978-3-642-31087-4_74
Huang, Chi-Yo ; Wu, Ming-Jenn ; Liu, Yu Wei ; Tzeng, Gwo Hshiung. / Using the DEMATEL based network process and structural equation modeling methods for deriving factors influencing the acceptance of smart phone operation systems. Advanced Research in Applied Artificial Intelligence - 25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012, Proceedings. 2012. 頁 731-741 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).
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