Using eye-tracking as a means to evaluate visual and content design choices in web 2.0 - An initial finding from Livemocha

Gloria Shu Mei Chwo, Hong Fa Ho, Brian Chien Yi Liu, Sylvia Wen Lin Chiu

研究成果: 會議貢獻類型

摘要

In the evaluation of Web 2.0 language learning websites, various aspects to be evaluated are often distinguished, such as the visual design, the pedagogical content, and the involvement of multiple technologies (Liu et al., 2011). In order to make the evaluative judgments, the methods commonly used include expert judgment by inspection of the website, or user judgment obtained from surveys of learner attitude (Chwo, 2013). This study aims to add to this range of evaluation methods by exploiting a relatively new research tool, eyetracking (Reichle et. al, 2013), to help establish what options are in fact better. We took as an example the instructions presented on screen for various tasks and, based on the types given in the Livemocha website (Chwo et al., 2012), devised webpages allowing us to measure how four eye movement related effects differ with nine binary webpage choices ranging from visual design (e.g. dark or light background) to pedagogical content (e.g. presence or absence of a picture). Six Taiwanese learners of English major student participated. Results show that the titles, background colors and highlighted prints will increase our EFL (English as Foreign Language) learners' fixation frequency and the focal browsing time. However, the opposite result goes to the illustration relevant to the reading text. Moreover, the increasing number of the word count in the text will shorten the fixation frequency and focal browsing time. Lastly, the location of the illustration will not affect the browsing behaviors. The interpretation and the potential factors contributed to the findings will be discussed.

原文英語
頁面765-770
頁數6
出版狀態已發佈 - 2013 一月 1
事件21st International Conference on Computers in Education, ICCE 2013 - Bali, 印度尼西亚
持續時間: 2013 十一月 182013 十一月 22

其他

其他21st International Conference on Computers in Education, ICCE 2013
國家印度尼西亚
城市Bali
期間13/11/1813/11/22

ASJC Scopus subject areas

  • Computer Science (miscellaneous)
  • Education

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  • 引用此

    Chwo, G. S. M., Ho, H. F., Liu, B. C. Y., & Chiu, S. W. L. (2013). Using eye-tracking as a means to evaluate visual and content design choices in web 2.0 - An initial finding from Livemocha. 765-770. 論文發表於 21st International Conference on Computers in Education, ICCE 2013, Bali, 印度尼西亚.