Understanding inquiry-based searching behaviors using scan path analysis: A pilot study

Wan Ting Sun, Feng Ru Sheu*, Meng Jung Tsai

*此作品的通信作者

研究成果: 書貢獻/報告類型會議論文篇章

1 引文 斯高帕斯(Scopus)

摘要

The purpose of the study is to explore user’s online information searching behavior via incorporating eye tracking tool with conventional user research methods and an emphasis on how eye tracking data can reveal a deeper understanding of user behaviors, specifically of interest is scan path analysis. The National Central Library (NCL) website was selected to test out two common searching tasks for libraries or library alike. And an eye-tracking device was used to detect the visual pathway. Scan path video was further used to analyze the user’s visual behavior patterns. Eight participants, four male and four female with ages from 24 to 26, were recruited for the study. A Tobii 4C eye-tracker was used to collect eye movement data and a self-developed eye-tracking data analyzer was utilized for data analysis, including fixation data and scan-path visualization. The results showed that participants who completed the task correctly had more regular and strategic searching patterns. On the opposite, participants did not find the correct answer showed no particular patterns regarding the visual path when conducting the task. The paper reported the examination of information search for the two most common inquiry on a live library website by eight Taiwanese participants in regards to search efficiency (i.e. task completion, task time, and browse pages). The paper also illustrated the additional value eye tracking tools can provide in support of user research.

原文英語
主出版物標題Innovative Technologies and Learning - First International Conference, ICITL 2018, Proceedings
編輯Lin Lin, Ting-Ting Wu, Yueh-Min Huang, Yueh-Min Huang, Andreja Istenic Starcic, Rustam Shadieva
發行者Springer Verlag
頁面172-177
頁數6
ISBN(列印)9783319997360
DOIs
出版狀態已發佈 - 2018
事件1st International Conference on Innovative Technologies and Learning, ICITL 2018 - Portoroz, 斯洛文尼亚
持續時間: 2018 八月 272018 八月 30

出版系列

名字Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
11003 LNCS
ISSN(列印)0302-9743
ISSN(電子)1611-3349

其他

其他1st International Conference on Innovative Technologies and Learning, ICITL 2018
國家/地區斯洛文尼亚
城市Portoroz
期間2018/08/272018/08/30

ASJC Scopus subject areas

  • 理論電腦科學
  • 電腦科學(全部)

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