Trends in outbound group package tours in China and Taiwan: A marketing mix perspective

Janet Chang, Kuo Ching Wang, Ying Zhi Guo, Che Jen Su, Shih Jung Yen

研究成果: 雜誌貢獻期刊論文同行評審

17 引文 斯高帕斯(Scopus)

摘要

In many Asian economies such as Taiwan, Japan, Hong Kong, Korea, and China, the group package tour (GPT) is one of the main modes of outbound travel. In order to explore the emerging trends, two major outbound travel markets-Taiwan and China-were selected for investigation. In total, 30 in-depth interviews with either General Managers or Presidents of well-known travel agencies were conducted in Taipei and Beijing. The GPTs have a similar pattern for both Taiwanese and Chinese but, interestingly, are at a different stage of development. This information should serve as a valuable reference to Taiwan and China, to destination countries that depend heavily on the Chinese market, and to management teams in relevant travel industries.

原文英語
頁(從 - 到)257-270
頁數14
期刊Tourism Analysis
12
發行號4
DOIs
出版狀態已發佈 - 2007

ASJC Scopus subject areas

  • Tourism, Leisure and Hospitality Management

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