To Last Long or to Fade Away: Investigating Users' Instagram Post and Story Practices

Hsuen Chi Chiu, Chien Wen Yuan

研究成果: 書貢獻/報告類型會議論文篇章


In this study, we examined how users strategically leveraged the two affordances, content persistence and ephemerality, for self-presentation and relationship maintenance on Instagram. In contrast to other social media platforms that usually support either persistent (e.g., Twitter) or transient content sharing (e.g., Snapchat), Instagram affords both functions through regular posts and short-lived Story. We conducted a seven-day diary study on Instagram users (n=13) and used the data as probes for follow-up in-depth one-on-one interview. Our findings show that people deliberately curated persistent posts to present their ideal images. In contrast, ephemeral Story shows more authentic and casual sides of self. With the interpersonal and ephemeral touch, Story creates more private and directed engagement among users and their audiences than the interactions derived from posts. Story also helps users develop deeper relationships and extended interaction with others without experiencing "context-collapse."

主出版物標題CSCW 2021 - Conference Companion Publication of the 2021 Computer Supported Cooperative Work and Social Computing
發行者Association for Computing Machinery
出版狀態已發佈 - 2021 10月 23
事件24th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2021 - Virtual, Online, 美国
持續時間: 2021 10月 232021 10月 27


名字Proceedings of the ACM Conference on Computer Supported Cooperative Work, CSCW


會議24th ACM Conference on Computer-Supported Cooperative Work and Social Computing, CSCW 2021
城市Virtual, Online

ASJC Scopus subject areas

  • 軟體
  • 電腦網路與通信
  • 人機介面