The voice of the Chinese customer: Facilitating ecommerce encounters

James O. Stanworth, Clyde A. Warden, Ryan Shuwei Hsu*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

5 引文 斯高帕斯(Scopus)

摘要

Numerous studies report the failure of western e-commerce experiences to effectively engage the Chinese customer. While culture shapes significantly customers' interpretation of their e-commerce experience we have not considered the way (dis)satisfactory determinants shape managerial action outside the western world. Our action research design, spread over a six-year period, integrates critical incidents to facilitate managerial reflection. We surface a new dimension of respect, while revealing important distinct interpretations of existing dimensions. Our narrative, which integrates a prototypical e-commerce experience, acts to crystallise fundamental insights for the management of Chinese e-commerce encounters.

原文英語
頁(從 - 到)459-481
頁數23
期刊International Journal of Market Research
57
發行號3
DOIs
出版狀態已發佈 - 2015

ASJC Scopus subject areas

  • 商業與國際管理
  • 經濟學與計量經濟學
  • 行銷

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