This study identified why students in China, Taiwan, and Korea at both undergraduate and master's level want to major in hospitality and tourism management (HTM), why they prefer to study abroad, and their preferred concentration of study in the HTM major. Three Asian national student groups were selected at both the undergraduate and master's student level. In a comparison of motivations for HTM programs between the three national groups at both the undergraduate and master's levels, Taiwanese students showed the highest level of motivation. The most preferred country for studying abroad for a graduate school was the US. In the preferred fields of study or major during their study abroad, three national student groups showed different responses. Detailed information is given in this paper.
ASJC Scopus subject areas
- Tourism, Leisure and Hospitality Management
- Strategy and Management