The RST and Flow Graph Based Prediction Rules Derivations for the Technology Acceptance of Phablets

Chi Yo Huang, Yu Shen Kao, Hsueh Hsin Lu

研究成果: 書貢獻/報告類型會議論文篇章

摘要

Phablets, integrated smart devices combining the functionality and characteristics of both tablet PCs and smartphone, have gradually become possible alternatives for smart phones. Therefore, predicting factors which can influence the acceptance of Phablets have become an indispensable task for designing, manufacturing and marketing of novel mobile devices. However, such predictions are not easy. Meanwhile, very few researches tried to study related issues. Therefore, the authors aim to explore and predict the intentions to use and use behaviors of Phablets. The second generation of the Unified Theory of Acceptance and Use of Technology (UTAUT2) is introduced as a theoretic basis. The Rough Sets Theory (RST) will be employed to generate the associated rules based on users' preference for better predicting users' behavior of Phablets adoptions. The analytic results can serve as a basis for concept developments, marketing strategy definitions, and new product designs of the future Phablets.

原文英語
主出版物標題New Trends on System Sciences and Engineering - Proceedings of ICSSE 2015
編輯Hamido Fujita, Shun-Feng Su
發行者IOS Press
頁面213-223
頁數11
ISBN(電子)9781614995210
DOIs
出版狀態已發佈 - 2015
事件International Conference on System Science and Engineering, ICSSE 2015 - Morioka, 日本
持續時間: 2015 七月 62015 七月 8

出版系列

名字Frontiers in Artificial Intelligence and Applications
276
ISSN(列印)0922-6389

其他

其他International Conference on System Science and Engineering, ICSSE 2015
國家/地區日本
城市Morioka
期間2015/07/062015/07/08

ASJC Scopus subject areas

  • 人工智慧

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