The rosy side and the blue side of emotional brand attachment

Psychology

• Negative Emotion 100%
• Positive Emotion 100%
• Self-Determination 50%
• Congruence 50%
• Separation Distress 50%
• Intrinsic Motivation 50%
• Self-Determination Theory 50%
• Attachment Theory 50%

INIS

• cars 100%
• surveys 33%
• data 33%
• gain 33%
• modeling 33%
• investment 33%
• least square fit 33%