The Role of Near-Field Communication Mobile Payments in Sustainable Restaurant Operations: A Restaurateur’s Perspective

Wen Way Yu, Chin Yi Fang*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

2 引文 斯高帕斯(Scopus)

摘要

Mobile payments have emerged as a viable alternative to cash and credit cards and are rapidly gaining popularity worldwide. Limited research has explored the effects of mobile payments on restaurant performance from the perspective of restaurateurs. This study utilized a combination of the innovation diffusion theory (IDT) and the technology acceptance model (TAM) to investigate the influence of a near-field-communication (NFC) mobile payment environment on restaurant operating performance (ROP). Through convenience sampling, questionnaires were distributed to restaurant owners and managers, resulting in 279 valid responses. The empirical findings revealed that sales growth (β = 0.478), cost savings (β = −0.236), flexibility (β = 0.117), accessibility (β = 0.184), and trust and safety (β = 0.286) significantly impacted ROP. When considering restaurant size as a moderator for analysis, only two constructs, namely, accessibility (β = 0.108) and trust and safety (β = −0.160), showed significant impacts on ROP. These empirical insights offer valuable references to restaurateurs for enhancing ROP by leveraging the mobile payment environment.

原文英語
文章編號12471
期刊Sustainability (Switzerland)
15
發行號16
DOIs
出版狀態已發佈 - 2023 8月

ASJC Scopus subject areas

  • 電腦科學(雜項)
  • 地理、規劃與發展
  • 可再生能源、永續發展與環境
  • 環境科學(雜項)
  • 能源工程與電力技術
  • 硬體和架構
  • 電腦網路與通信
  • 管理、監督、政策法律

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