The role of family decision makers in festival tourism

Samuel Seongseop Kim*, Sangsoo Choi, Jerome Agrusa, Kuo Ching Wang, Youngmi Kim

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

55 引文 斯高帕斯(Scopus)

摘要

This study assessed the role of family decision makers in participating in a festival according to five stages of festival participation. A survey process was conducted using two sampling groups: the sample for families with children and the sample for families without children. According to the results of the study, a number of marketing implications were generated. For example, the husband was revealed to more actively join transportation-related activities including driving, deciding travel routes, automobile safety checks, and filling up with gasoline. The wife was a strong decision maker in selecting restaurants or menus in the festival tourism management process. Likewise, the role of the wife is very significant, from suggesting the festival participation at the first stage to determining a revisit to the festival at the last stage. However, the children or joint decision-making patterns were not distinctive as they are said to be in other tourism literature. Findings of the study are expected to offer valuable insights for all festival stakeholders including festival vendors, local government, local residents, and festival organizers.

原文英語
頁(從 - 到)308-318
頁數11
期刊International Journal of Hospitality Management
29
發行號2
DOIs
出版狀態已發佈 - 2010 6月

ASJC Scopus subject areas

  • 旅遊、休閒和酒店管理
  • 策略與管理

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