TY - GEN
T1 - The open data application on determining main types of activities to predict tourist population and ticket sales in Taiwan National Forestry Recreation Areas
AU - Li, Ching
AU - Hsia, Ping Feng
N1 - Publisher Copyright:
© 2016 ACM.
PY - 2016/8/15
Y1 - 2016/8/15
N2 - The study applied government open data to determine the main types of activities to effect on tourist population and ticket sales in Taiwan National Forestry Recreation Areas. Through multilayer perceptron analysis, the relationship between activity, tourist population, and ticket sales was estimated. The study areas were Basianshan, Alishan, and Taipingshan National Forest Recreation Areas. The data were collected from 2007 to 2011 reported by the Forest Bureau in Taiwan. The results of the investigation showed that tourist population and ticket sales were influenced by different kind of activities. The frequency of large entertaining activity was key factor to influence tourist population, and the frequency of large natural-experience activity was key factor to influence ticket sales. To influence tourist population and ticket sales, the frequency of large entertaining activity and small social activity should be considered.
AB - The study applied government open data to determine the main types of activities to effect on tourist population and ticket sales in Taiwan National Forestry Recreation Areas. Through multilayer perceptron analysis, the relationship between activity, tourist population, and ticket sales was estimated. The study areas were Basianshan, Alishan, and Taipingshan National Forest Recreation Areas. The data were collected from 2007 to 2011 reported by the Forest Bureau in Taiwan. The results of the investigation showed that tourist population and ticket sales were influenced by different kind of activities. The frequency of large entertaining activity was key factor to influence tourist population, and the frequency of large natural-experience activity was key factor to influence ticket sales. To influence tourist population and ticket sales, the frequency of large entertaining activity and small social activity should be considered.
KW - Multilayer perceptron analysis
KW - The effect of tourist activity
KW - Tourist event management
UR - http://www.scopus.com/inward/record.url?scp=85054175343&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=85054175343&partnerID=8YFLogxK
U2 - 10.1145/2955129.2955151
DO - 10.1145/2955129.2955151
M3 - Conference contribution
AN - SCOPUS:85054175343
SN - 9781450341295
T3 - ACM International Conference Proceeding Series
BT - Proceedings of the 3rd Multidisciplinary International Social Networks Conference, SocialInformatics 2016, Data Science 2016, MISNC, SI, DS 2016
PB - Association for Computing Machinery
T2 - 3rd Multidisciplinary International Social Networks Conference, MISNC 2016, 5th ASE International Conference on Social Informatics, SocialInformatics 2016 and 7th ASE International Conference on Data Science, DS 2016
Y2 - 15 August 2016 through 17 August 2016
ER -