TY - GEN
T1 - The information commitments toward online financial information among Taiwanese adults
AU - Lin, Hung Ming
AU - Tsai, Chin Chung
AU - Hoang, Van Hai
PY - 2011
Y1 - 2011
N2 - This paper is to utilize the Information Commitment Survey (ICS) that proposed by Wu and Tsai (2004) for investigation of participant's standard of judging online financial information, and their search strategies on the Web. The sample included 192 participants more than 24 years old in Taiwan. The results indicated that participants in this study held advanced information commitments than less sophisticated information commitments when they sought financial information online. The results revealed that searching behavior and searching strategies of participants in this study were affected by gender; namely, the female participants often more used searching strategies than male participants. Moreover, participants with more Internet experiences tended to use 'Authority' standard for accuracy information on the Web.
AB - This paper is to utilize the Information Commitment Survey (ICS) that proposed by Wu and Tsai (2004) for investigation of participant's standard of judging online financial information, and their search strategies on the Web. The sample included 192 participants more than 24 years old in Taiwan. The results indicated that participants in this study held advanced information commitments than less sophisticated information commitments when they sought financial information online. The results revealed that searching behavior and searching strategies of participants in this study were affected by gender; namely, the female participants often more used searching strategies than male participants. Moreover, participants with more Internet experiences tended to use 'Authority' standard for accuracy information on the Web.
KW - Information commitments
KW - Online financial information
KW - Taiwan
UR - https://www.scopus.com/pages/publications/84860436696
UR - https://www.scopus.com/pages/publications/84860436696#tab=citedBy
M3 - Conference contribution
AN - SCOPUS:84860436696
SN - 9786161201883
T3 - Proceedings of the 19th International Conference on Computers in Education, ICCE 2011
SP - 613
EP - 617
BT - Proceedings of the 19th International Conference on Computers in Education, ICCE 2011
T2 - 19th International Conference on Computers in Education, ICCE 2011
Y2 - 28 November 2011 through 2 December 2011
ER -