The influences of green perceived quality and green brand awareness on green brand equity: The mediation effect of green perceived risk

Yu Shan Chen*, Ching Hsun Chang

*此作品的通信作者

研究成果: 書貢獻/報告類型 › 會議論文篇章

2 引文 斯高帕斯（Scopus）

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Business & Economics

Engineering & Materials Science