TY - JOUR
T1 - The Influence of Materialism on Ecotourism Attitudes and Behaviors
AU - Lu, Allan Cheng Chieh
AU - Gursoy, Dogan
AU - Del Chiappa, Giacomo
N1 - Publisher Copyright:
© 2014, The Author(s) 2014.
PY - 2016/2/1
Y1 - 2016/2/1
N2 - This study examined the relationships among materialism, ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism utilizing a model that was developed based on the literature. Data for this study were collected from 2,352 Italian travelers and proposed hypotheses were tested using a structural equation modeling approach. Findings indicated that individuals’ materialistic value has negative relationships with their ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism products and services. Findings also suggested that individuals’ ecotourism attitude would positively influence ecotourism intention, ecotourism interest, and willingness to pay a premium for ecotourism products and services.
AB - This study examined the relationships among materialism, ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism utilizing a model that was developed based on the literature. Data for this study were collected from 2,352 Italian travelers and proposed hypotheses were tested using a structural equation modeling approach. Findings indicated that individuals’ materialistic value has negative relationships with their ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism products and services. Findings also suggested that individuals’ ecotourism attitude would positively influence ecotourism intention, ecotourism interest, and willingness to pay a premium for ecotourism products and services.
KW - ecotourism attitude
KW - ecotourism intention
KW - ecotourism interest
KW - materialism
KW - willingness to pay a premium
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U2 - 10.1177/0047287514541005
DO - 10.1177/0047287514541005
M3 - Article
AN - SCOPUS:84951941100
SN - 0047-2875
VL - 55
SP - 176
EP - 189
JO - Journal of Travel Research
JF - Journal of Travel Research
IS - 2
ER -