The Influence of Materialism on Ecotourism Attitudes and Behaviors

Allan Cheng Chieh Lu, Dogan Gursoy*, Giacomo Del Chiappa

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

55 引文 斯高帕斯(Scopus)

摘要

This study examined the relationships among materialism, ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism utilizing a model that was developed based on the literature. Data for this study were collected from 2,352 Italian travelers and proposed hypotheses were tested using a structural equation modeling approach. Findings indicated that individuals’ materialistic value has negative relationships with their ecotourism attitude, ecotourism interest, ecotourism intention, and willingness to pay a premium for ecotourism products and services. Findings also suggested that individuals’ ecotourism attitude would positively influence ecotourism intention, ecotourism interest, and willingness to pay a premium for ecotourism products and services.

原文英語
頁(從 - 到)176-189
頁數14
期刊Journal of Travel Research
55
發行號2
DOIs
出版狀態已發佈 - 2016 二月 1
對外發佈

ASJC Scopus subject areas

  • 地理、規劃與發展
  • 運輸
  • 旅遊、休閒和酒店管理

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