TY - JOUR
T1 - The Influence of Corporate Environmental Ethics on Competitive Advantage
T2 - The Mediation Role of Green Innovation
AU - Chang, Ching Hsun
PY - 2011/12
Y1 - 2011/12
N2 - This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation does not. Therefore, corporate environmental ethics can not only affect competitive advantage directly, but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. Taiwanese manufacturing companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages.
AB - This study utilizes structural equation modeling (SEM) to explore the positive effect of corporate environmental ethics on competitive advantage in the Taiwanese manufacturing industry via the mediator: green innovation performance. This study divides green innovation into green product innovation and green process innovation. The empirical results show that corporate environmental ethics positively affects green product innovation and green process innovation. In addition, this study verifies that green product innovation mediates the positive relationship between corporate environmental ethics and competitive advantage, but green process innovation does not. Therefore, corporate environmental ethics can not only affect competitive advantage directly, but also influence it indirectly via green product innovation in the Taiwanese manufacturing industry. Taiwanese manufacturing companies can increase their corporate environmental ethics and green product innovation to enhance their competitive advantages.
KW - Competitive advantage
KW - Corporate environmental ethics
KW - Green process innovation
KW - Green product innovation
UR - http://www.scopus.com/inward/record.url?scp=80855132105&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=80855132105&partnerID=8YFLogxK
U2 - 10.1007/s10551-011-0914-x
DO - 10.1007/s10551-011-0914-x
M3 - Article
AN - SCOPUS:80855132105
SN - 0167-4544
VL - 104
SP - 361
EP - 370
JO - Journal of Business Ethics
JF - Journal of Business Ethics
IS - 3
ER -
