TY - JOUR
T1 - The idolization of Chien-Ming Wang and social psychological factors in Taiwan
AU - Lee, Shane Chang
AU - Wang, Chun Chi
AU - Huang, Chih Cheng
AU - Wang, Jie Shian
AU - Huang, Chung Hsing
AU - Chen, Chen Yuan
AU - Huang, Po Hsuan
PY - 2011/6/4
Y1 - 2011/6/4
N2 - This study aims to explore the relationship between the idolization of Chien-Ming Wang and the social psychological factors in Taiwan. Documentary analysis was applied to analyze the time and political background of baseball development in Taiwan. Also in-depth interviews with sports journalists in Taiwan, the CEO of the World Games 2009 in Kaohsiung, and Wang's fans were conducted. It was found that Wang's image of a baseball superstar in Taiwan is related to the colonization of Taiwan by the Japanese. Because baseball was brought to Taiwan by the Japanese, as one of the colonized people, the outstanding baseball player Chien-Ming Wang's appearance in the major league, the highest level of baseball, represented a way the Taiwanese people released their pressure from the complex about being colonized. Besides, in the aspect of political background, after the war, baseball was not recognized by KMT, the ruling party. However, under the pressure from the international environment, the government started to use baseball as a tool to consolidate its regime. In addition, with the complex political background and economic recession in Taiwan, people's lives were difficult. Wang's outstanding performance in baseball fields thus made the Taiwanese people to place hopes on him. Therefore, mass media had paid quite a lot of attention to Wang, further making him a superstar in Taiwan.
AB - This study aims to explore the relationship between the idolization of Chien-Ming Wang and the social psychological factors in Taiwan. Documentary analysis was applied to analyze the time and political background of baseball development in Taiwan. Also in-depth interviews with sports journalists in Taiwan, the CEO of the World Games 2009 in Kaohsiung, and Wang's fans were conducted. It was found that Wang's image of a baseball superstar in Taiwan is related to the colonization of Taiwan by the Japanese. Because baseball was brought to Taiwan by the Japanese, as one of the colonized people, the outstanding baseball player Chien-Ming Wang's appearance in the major league, the highest level of baseball, represented a way the Taiwanese people released their pressure from the complex about being colonized. Besides, in the aspect of political background, after the war, baseball was not recognized by KMT, the ruling party. However, under the pressure from the international environment, the government started to use baseball as a tool to consolidate its regime. In addition, with the complex political background and economic recession in Taiwan, people's lives were difficult. Wang's outstanding performance in baseball fields thus made the Taiwanese people to place hopes on him. Therefore, mass media had paid quite a lot of attention to Wang, further making him a superstar in Taiwan.
KW - Baseball
KW - Chien-Ming Wang
KW - Endorsement marketing
KW - News coverage
KW - Political turmoil
KW - Sports star
UR - http://www.scopus.com/inward/record.url?scp=79960088983&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=79960088983&partnerID=8YFLogxK
M3 - Review article
AN - SCOPUS:79960088983
SN - 1992-1950
VL - 6
SP - 2607
EP - 2612
JO - International Journal of Physical Sciences
JF - International Journal of Physical Sciences
IS - 11
ER -