The 'Green' concern in e-learning development findings from a university case study in the UK

Purpose: the paper tries to address the question of whether universities concern 'Green' during e-learning development. Methodology: acase study approach is chosen for establishing empirical evidence and describing the phenomenon. Findings: the paper found that the green concern did not appear at the initial stage of e-learning strategy although there is green output - reusable resource at the e-learning delivery stage. However, the diversity of cost is still a critical concern for the e-learning adoption. Originality/value: this paper shows the missing awareness of green concern in the e-learning development process, especially in the e-learning strategy.