The fuzzy DNP based TAM3 for analyzing the factors influencing the acceptance of PadFones

Chi Yo Huang, Yu Sheng Kao

研究成果: 會議貢獻類型會議論文同行評審

5 引文 斯高帕斯(Scopus)

摘要

The factors influence the adoption and acceptance of emerging information technology (IT) products have always been the major concerns for new product developments. Recently, the emergence of Smart Phones and the Tablet PCs motivated major IT vendors like ASUS Technology and Samsung Electronics to launch mobile devices by either integrating a physical smart phone as well as a physical Tablet PC or an integrated mobile device consisting of both the functions of both Smart Phones' and the Tablet PCs'. The mobile device consisting of two physical identities is defined as a PadFone. Though PadFones are novel mobile devices which intend to fulfill the needs of specific segment of business customers', very few scholars tried to explore the factors influencing consumer acceptance and acceptance of PadFones. In order to realize factors influencing the consumers' acceptances and purchase behaviors of PadFones, the third generateon Technology Acceptance Model (TAM3) will be introduced as the theoretic foundation for predicting customers' purchase behavior. Meanwhile, since the customers who are familiar with the PadFone are very limited, the Fuzzy Decision Making Trial and Evaluation Laboratory (FDEMATEL) base Network Process (FDNP) method for deriving lead users' opinions will be used to construct the causal relationships between the factors and derive associated weights versus each factor influencing the technology acceptances. An empirical study result being derived based on experts' opinions demonstrates the computer playfulness, perceived usefulness and perceived ease of use, behavioral intention, and use behavior to be the most important factors in influencing the user's acceptance of PadFones. Additionally, the empirical study results can serve as a basis for future marketing strategy definition of mobile device vendors.

原文英語
頁面36-41
頁數6
DOIs
出版狀態已發佈 - 2012 十二月 1
事件2012 International Conference on Fuzzy Theory and Its Applications, iFUZZY 2012 - Taichung, 臺灣
持續時間: 2012 十一月 162012 十一月 18

其他

其他2012 International Conference on Fuzzy Theory and Its Applications, iFUZZY 2012
國家臺灣
城市Taichung
期間2012/11/162012/11/18

ASJC Scopus subject areas

  • Logic

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