@inbook{c7ceea4a13d14bfebffe1e3078681666,
title = "THE EFFECTS OF WEBPAGES ON CUSTOMER SATISFACTION: A RESTAURANT CASE STUDY",
abstract = "Numerous studies have investigated the customer's expectations and satisfaction. Due to the prevalence of e-commerce, this study attempts to take a further look at how the design of webpages could influence consumers' expectations and satisfaction. Both qualitative and quantitative methods are utilized. The customers of TGI Friday's are selected for empirical validation. The findings show that there was a gap between what consumers actually perceived in the restaurant and the information presented on the website. Marketing implications for restaurateurs along with suggestions for future research are provided in the conclusion section.",
author = "Wang, {Kuo Ching} and Cheng, {Shao Cheng} and Huang, {Chu Min}",
note = "Funding Information: Project ImPACT: Hyperlipidemia was conducted by the APhA Foundation and was funded through an unrestricted grant from Merck & Co., Inc.",
year = "2004",
doi = "10.1016/S1745-3542(04)01014-8",
language = "English",
isbn = "0762311584",
series = "Advances in Hospitality and Leisure",
publisher = "Elsevier BV",
pages = "211--222",
booktitle = "Advances in Hospitality and Leisure",
address = "Netherlands",
}