THE EFFECTS OF WEBPAGES ON CUSTOMER SATISFACTION: A RESTAURANT CASE STUDY

Kuo Ching Wang, Shao Cheng Cheng, Chu Min Huang

研究成果: 書貢獻/報告類型章节

3 引文 斯高帕斯(Scopus)

摘要

Numerous studies have investigated the customer's expectations and satisfaction. Due to the prevalence of e-commerce, this study attempts to take a further look at how the design of webpages could influence consumers' expectations and satisfaction. Both qualitative and quantitative methods are utilized. The customers of TGI Friday's are selected for empirical validation. The findings show that there was a gap between what consumers actually perceived in the restaurant and the information presented on the website. Marketing implications for restaurateurs along with suggestions for future research are provided in the conclusion section.

原文英語
主出版物標題Advances in Hospitality and Leisure
發行者Elsevier BV
頁面211-222
頁數12
ISBN(列印)0762311584, 9780762311583
DOIs
出版狀態已發佈 - 2004 一月 1

出版系列

名字Advances in Hospitality and Leisure
1
ISSN(列印)1745-3542

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management

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  • 引用此

    Wang, K. C., Cheng, S. C., & Huang, C. M. (2004). THE EFFECTS OF WEBPAGES ON CUSTOMER SATISFACTION: A RESTAURANT CASE STUDY. 於 Advances in Hospitality and Leisure (頁 211-222). (Advances in Hospitality and Leisure; 卷 1). Elsevier BV. https://doi.org/10.1016/S1745-3542(04)01014-8