The effects of pricing strategies on team revenues in the national Hockey League

Wen Jhan Jane, Masaru Sasaki, Jye Shyan Wang

研究成果: 雜誌貢獻回顧評介論文同行評審

摘要

This paper investigates the effects of price discrimination on a team’s revenue in the National Hockey League (NHL) for the seasons from 2005/06 to 2014/15. The present research contributes to the literature in three ways. First, the empirical evidence shows that price discrimination increases team revenue. An additional ten-dollar increase in price discrimination brings a team an additional 0.76% in seasonal revenues. Second, raising prices increases overall team revenues. The evidence supports the hypothesis of inelastic pricing in the professional sports leagues. Third, an older team with a larger and historic stadium that performs better makes more money. All these findings are supported when the unobservable individual effects are controlled for.

原文英語
頁(從 - 到)84-96
頁數13
期刊International Journal of Sport Finance
14
發行號2
DOIs
出版狀態已發佈 - 2019

ASJC Scopus subject areas

  • 商業與國際管理
  • 金融
  • 行銷

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