The effect of product placement on persuasion for mobile phone games

Hui Fei Lin

doi:10.2501/IJA-33-1-037-060

The effect of product placement on persuasion for mobile phone games

Hui Fei Lin^*

^*此作品的通信作者

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

32 引文斯高帕斯（Scopus）

原文	英語
頁（從 - 到）	37-60
頁數	24
期刊	International Journal of Advertising
卷	33
發行號	1
DOIs	https://doi.org/10.2501/IJA-33-1-037-060
出版狀態	已發佈 - 2014
對外發佈	是

ASJC Scopus subject areas

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10.2501/IJA-33-1-037-060

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title = "The effect of product placement on persuasion for mobile phone games",

author = "Lin, {Hui Fei}",

note = "Funding Information: This paper was supported by the National Science Council of Taiwan under Grant numbers NSC 102-2410-H-009-028-MY2 and NSC 99-2410-H-009-001. This study was also supported by Aiming for the Top University Program of the National Chiao Tung University and Ministry of Education of Education,Taiwan, R.O.C. Special thanks to the Gemmy Planet Company for designing the mobile games that fit the requirements of the experiment.",

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