TY - JOUR
T1 - The effect of flow experience on player loyalty in mobile game application
AU - Su, Yu Shan
AU - Chiang, Wei Lun
AU - James Lee, Chin Tarn
AU - Chang, Han Chao
N1 - Publisher Copyright:
© 2016 Elsevier Ltd.
PY - 2016/10/1
Y1 - 2016/10/1
N2 - Mobile gaming is an emerging with highly competitive industry. There are hundreds of games launched per day in the past two years. To understand whether factors influence the player loyalty (PL) of game users through flow experience, this study tested the proposed hypothesis by administering a questionnaire survey on the mobile game application "Tower of Saviors". A structural equation modelling analysis and the FsQCA method were adopted to explore the survey responses of 394 players who were recruited for this study. According to the empirical study results, human-computer interaction (HI), social interaction (SI), skill (S), and challenge (C) independently positive influenced flow experience, and further positively influenced the PL of mobile game users. This study contributes to the literature on flow theory by elucidating the influence of player behavior on their PL. In particular, the higher the C and SI are, the more the game challenges experienced players and facilitates interactions with each other, thereby raising PL.
AB - Mobile gaming is an emerging with highly competitive industry. There are hundreds of games launched per day in the past two years. To understand whether factors influence the player loyalty (PL) of game users through flow experience, this study tested the proposed hypothesis by administering a questionnaire survey on the mobile game application "Tower of Saviors". A structural equation modelling analysis and the FsQCA method were adopted to explore the survey responses of 394 players who were recruited for this study. According to the empirical study results, human-computer interaction (HI), social interaction (SI), skill (S), and challenge (C) independently positive influenced flow experience, and further positively influenced the PL of mobile game users. This study contributes to the literature on flow theory by elucidating the influence of player behavior on their PL. In particular, the higher the C and SI are, the more the game challenges experienced players and facilitates interactions with each other, thereby raising PL.
KW - Flow experience
KW - Human-computer interaction
KW - Mobile game
KW - Player loyalty
KW - Social interaction
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U2 - 10.1016/j.chb.2016.05.049
DO - 10.1016/j.chb.2016.05.049
M3 - Article
AN - SCOPUS:84969509942
SN - 0747-5632
VL - 63
SP - 240
EP - 248
JO - Computers in Human Behavior
JF - Computers in Human Behavior
ER -