TY - GEN
T1 - The effect of corporate environmental commitment on green product innovation
AU - Chang, Ching Hsun
PY - 2012
Y1 - 2012
N2 - This study utilizes structural equation modeling (SEM) to explore the positive effects of corporate environmental commitment on green relationship learning and green human capital which are positively associated with green product innovation in the Taiwanese manufacturing industry. This study selects the external factor, green relationship learning, and the internal factor, green human capital, as two mediators, and discusses their mediation effects on the positive relationship between corporate environmental commitment and green product innovation. The results show that corporate environmental commitment is a driver of green relationship learning and green human capital. This study shows that corporate environmental commitment can positively affect green product innovation performance via the two mediators: green relationship learning and green human capital on the relationship.
AB - This study utilizes structural equation modeling (SEM) to explore the positive effects of corporate environmental commitment on green relationship learning and green human capital which are positively associated with green product innovation in the Taiwanese manufacturing industry. This study selects the external factor, green relationship learning, and the internal factor, green human capital, as two mediators, and discusses their mediation effects on the positive relationship between corporate environmental commitment and green product innovation. The results show that corporate environmental commitment is a driver of green relationship learning and green human capital. This study shows that corporate environmental commitment can positively affect green product innovation performance via the two mediators: green relationship learning and green human capital on the relationship.
UR - http://www.scopus.com/inward/record.url?scp=84867927801&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84867927801&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84867927801
SN - 1890843261
SN - 9781890843267
T3 - 2012 Proceedings of Portland International Center for Management of Engineering and Technology: Technology Management for Emerging Technologies, PICMET'12
SP - 1144
EP - 1151
BT - 2012 Proceedings of Portland International Center for Management of Engineering and Technology
T2 - 2012 Portland International Conference on Management of Engineering and Technology - Technology Management for Emerging Technologies, PICMET'12
Y2 - 29 July 2012 through 2 August 2012
ER -
