The driving and restraining forces for environmental strategy adoption in the hotel Industry: A force field analysis approach

The main purpose of this study was to explore the specific environmental strategies adopted in the hotel industry in Taiwan. Furthermore, through a force field analysis approach, this study also attempted to identify the driving and restraining forces of environmental strategy adoption from the industry perspective. A series of semi-structured interviews were conducted with senior hotel managers in Taiwan. A total of 21 environmental strategies emerged from the data, which were further categorised into 14 key areas, namely, water, energy, transport, waste, amenities, harmful substances, guest rooms, building design and materials, procurement, food services, outdoor environment, corporate social responsibility, guest information, management and staff commitment. Eight main types of “low-cost” environmental strategies were also identified. Furthermore, 26 key driving forces and restraining forces for environmental strategy adoption were obtained from the data. Based on these findings, strategies to encourage the driving forces of environmental strategy adoption were derived.