The Drive Behind International Student Loyalty in Higher-Educational Institutions: A Structural Equation Model

    研究成果: 雜誌貢獻期刊論文同行評審

    8 引文 斯高帕斯(Scopus)

    摘要

    The purpose of this study is to explore structural equation modeling among a marketing mix, relationship quality, and international student loyalty in Taiwanese higher-educational institutions. In total, 353 surveyed students answered a questionnaire, with 337 students answering all of the questions. The findings suggest that a marketing mix is positively associated with the relationship quality of international students, and that relationship quality is also positively associated with student loyalty. Student trust and commitment enhances loyalty to universities. In the higher-educational sector, these findings have implications for universities seeking to compete in a more deregulated, market-driven, higher-educational environment in the future.

    原文英語
    頁(從 - 到)315-323
    頁數9
    期刊Asia-Pacific Education Researcher
    25
    發行號2
    DOIs
    出版狀態已發佈 - 2016 四月 1

    ASJC Scopus subject areas

    • Education

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