Training camps or exchange visits offered to schools and sports clubs in various team sports have attracted considerable attention in terms of their commercial value. The purpose of this study was to construct, develop and validate a Scale of Market Demand (SMD) associated with overseas sports training program. Based on the literature review, four factors were identified that may influence the decision of sports teams to participate in overseas sports training programs. The instrument appeared to be reliable and valid to measure the market demand of sports training tourism. Highlights This study examined the dimensions of market demand for overseas sports training programs and its results have specific relevance to the general marketing of sports training tourism. The instrument, Scale of Market Demand (SMD). appeared to be reliable and valid to measure the market demand of sports training tourism. The development of this instrument (SMD) can serve as a foundation to understand the concept of sport training tourism and its constructs and composition, which can further be utilized to examine the reasons that cause, channel, and sustain this growing segment of sport business activities.
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