The development and validation of an instrument for measuring market demand factors associated with sports training tourism for sports teams

Fong Jia Wang, Kim Wai Raymond Sum*, Chun On Johnny Wong, Chih Fu Cheng

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

摘要

Training camps or exchange visits offered to schools and sports clubs in various team sports have attracted considerable attention in terms of their commercial value. The purpose of this study was to construct, develop and validate a Scale of Market Demand (SMD) associated with overseas sports training program. Based on the literature review, four factors were identified that may influence the decision of sports teams to participate in overseas sports training programs. The instrument appeared to be reliable and valid to measure the market demand of sports training tourism. Highlights This study examined the dimensions of market demand for overseas sports training programs and its results have specific relevance to the general marketing of sports training tourism. The instrument, Scale of Market Demand (SMD). appeared to be reliable and valid to measure the market demand of sports training tourism. The development of this instrument (SMD) can serve as a foundation to understand the concept of sport training tourism and its constructs and composition, which can further be utilized to examine the reasons that cause, channel, and sustain this growing segment of sport business activities.

原文英語
頁(從 - 到)30-43
頁數14
期刊Asia Pacific Journal of Tourism Research
26
發行號1
DOIs
出版狀態已發佈 - 2021

ASJC Scopus subject areas

  • 地理、規劃與發展
  • 旅遊、休閒和酒店管理

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