The primary purposes of this study were to explore the social media of new immigrants for Chinese learning and to investigate perceptions and attitudes of new immigrants towards social media use in Chinese learning. A total of one hundred new Thai immigrants in Taiwan who registered for marriage to a Taiwanese and requested to be residents were majoring in this study. The participants were divided into three groups based on the cluster analysis of the elements that influence Chinese learning. The three clusters were used to interpret the differences between the internal and external factors after a series of post hoc tests (Scheffé tests). The main results indicated that first, Thai new immigrants would use social media platforms to master the Chinese language and will use “YouTube,” “Facebook,” and “Line” as an online platform for Chinese learning. Second, Thai new immigrants were almost agreed on an internal factor - personal. Third, for internal factors, Thai new immigrants in cluster 2 (fashionable) have statistically higher scores than those in cluster 1 (self-confident) and cluster 3 (society-centered). Further, all items in external factors, Thai new immigrants in cluster 2 (fashionable) also have statistically higher scores than those in cluster 1 (self-confident) and cluster 3 (society-centered).