Teachable moments in news media—an analysis of audience awareness, enjoyment, interest, opinion formation, and understanding (AEIOU) toward science

Leon Yufeng Wu, Shannah Pinhsuan Wu, Chun Yen Chang*

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

摘要

In light of the increased time spent by people on watching the news via social media, what might be the communication impacts if science education could help in producing science news media for the public? The present study compared the audience levels of awareness, enjoyment, interest, opinion formation, and understanding (AEIOU) toward science experimentally between two groups: the general science communication (GSC) group (i.e., participants with general daily science news digestion) and the science edu-communication (SEC) group (i.e., participants who watched science news videos produced jointly by science educators, scientists, and news media production teams). As a result, those in the SEC group showed significantly higher levels of “interest”, formed more scientific “opinions”, and had better “understanding” than the GSC participants. In terms of creating an “additional opportunity” to develop science news media sustainably for the public, the present study confirms more salient outcomes when science educators are involved in the production of science news media.

原文英語
文章編號10212
頁(從 - 到)1-15
頁數15
期刊Sustainability (Switzerland)
12
發行號23
DOIs
出版狀態已發佈 - 2020 十二月 1

ASJC Scopus subject areas

  • 地理、規劃與發展
  • 可再生能源、永續發展與環境
  • 管理、監督、政策法律

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