TY - CHAP
T1 - Taiwan's historical relations with Europe
T2 - Perspectives on the past and the present
AU - Heylen, Ann
N1 - Publisher Copyright:
© 2012 VS Verlag für Sozialwissenschaften | Springer Fachmedien Wiesbaden. All rights are reserved.
PY - 2013/11/1
Y1 - 2013/11/1
N2 - In 2006, during one of the opening speeches at an academic conference, the Minister of Education at that time, Tu Cheng-sheng, listed with a series of Western names how throughout the history of Taiwan, many people have come to this island and contributed to their Taiwan perspectives (Tu 2006: 7). The attention was drawn to the Westerners who visited Taiwan itself, and not the traditional Western encounter with the Chinese world through the image of Matteo Ricci sailing to China. It is a kind of reference that demonstrates the Taiwan style of branding that the Chen administration (2000-2008) promoted as part of its cultural policy of internationalization.
AB - In 2006, during one of the opening speeches at an academic conference, the Minister of Education at that time, Tu Cheng-sheng, listed with a series of Western names how throughout the history of Taiwan, many people have come to this island and contributed to their Taiwan perspectives (Tu 2006: 7). The attention was drawn to the Westerners who visited Taiwan itself, and not the traditional Western encounter with the Chinese world through the image of Matteo Ricci sailing to China. It is a kind of reference that demonstrates the Taiwan style of branding that the Chen administration (2000-2008) promoted as part of its cultural policy of internationalization.
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U2 - 10.1007/978-3-531-94303-9_2
DO - 10.1007/978-3-531-94303-9_2
M3 - Chapter
AN - SCOPUS:84930240453
SN - 3531185802
SN - 9783531185804
SP - 27
EP - 45
BT - European Perspectives on Taiwan
PB - VS Verlag fur Sozialwissenschaften
ER -