TY - JOUR
T1 - Sports spectator behavior
T2 - A test of the theory of planned behavior
AU - Lu, Wan Chen
AU - Lin, Shin Huei
AU - Cheng, Chih Fu
PY - 2011/12
Y1 - 2011/12
N2 - The theory of planned behavior has been applied to sports and exercise behaviors. According to this theory, human intention to take action in a specific context is guided by three antecedents: attitude, subjective norm, and perceived behavioral control. Behavioral intention mediates the relationships between these three considerations and its ultimate performance. However, this theory has seldom been applied to the behaviors of spectators of sporting events. A sample of 269 volleyball spectators in Taiwan was studied to examine whether people's intention mediated their attitudes, subjective norms, and perceived behavioral control toward a given behavior, watching the 2010 Fédération Internationale de Volleyball World Grand Prix in Taipei. Regression analyses did not support behavioral intention as a mediator. This result is discussed in the context of planned behavior.
AB - The theory of planned behavior has been applied to sports and exercise behaviors. According to this theory, human intention to take action in a specific context is guided by three antecedents: attitude, subjective norm, and perceived behavioral control. Behavioral intention mediates the relationships between these three considerations and its ultimate performance. However, this theory has seldom been applied to the behaviors of spectators of sporting events. A sample of 269 volleyball spectators in Taiwan was studied to examine whether people's intention mediated their attitudes, subjective norms, and perceived behavioral control toward a given behavior, watching the 2010 Fédération Internationale de Volleyball World Grand Prix in Taipei. Regression analyses did not support behavioral intention as a mediator. This result is discussed in the context of planned behavior.
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U2 - 10.2466/05.17.PMS.113.6.1017-1026
DO - 10.2466/05.17.PMS.113.6.1017-1026
M3 - Article
C2 - 22403943
AN - SCOPUS:84863039640
SN - 0031-5125
VL - 113
SP - 1017
EP - 1026
JO - Perceptual and Motor Skills
JF - Perceptual and Motor Skills
IS - 3
ER -