In the staging of many sport events, ranging from grassroots to mega-events, volunteers have become a vital component of the sport industry. This study aimed to examine the sport volunteering behaviour and well-being of young adults within the framework of the theory of planned behaviour. Participants were 347 college students (61% males; M age = 19.80 years, SD = 1.69) majoring in sport and physical education. Attitude, subjective norms, perceived behavioural control, intention, behaviour, and well-being were measured in different ways with a two-time-point design. The results revealed that perceived behavioural control positively influenced both volunteering intention and behaviour and that sport volunteering behaviour effectively predicted well-being. However, attitude and subjective norms did not influence intention. This study provides practical implications not only for sport volunteerism researchers but also for managers in developing strategies for recruiting and managing sport volunteers.
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