Shedding Some Light On Single-Parent Families’ Travel Preferences in Group Package Tours

Chin Tsai Lin, Kuo Ching Wang, Ching Yeh, Wen Yu Chen

研究成果: 雜誌貢獻文章

摘要

As the internal social structures of families have been dramatically changing worldwide since the late 1960s, studies of behaviors of single-parent families have turned into one of the most prestige exploring territories on outbound travel preferences. In terms of Group Package Tours (GPT), this study meticulously surveyed 30 families from Taiwan and has been a pioneer in examining the single-parent families’ preferences. Through close analysis and chi-square measures, the results have led to significant preferences of single-parent families different from the earlier GPT general formula. This paper has gone one step further, revealing children’s significant roles, particularly on decision making. Inconsistent with prior travel studies, children’s preference and financial sponsorship greatly affect choices and preferences. Five propositions are outlined in this paper with significant implications and suggestions for travel marketers.

原文英語
頁(從 - 到)465-488
頁數24
期刊Loisir et Societe
30
發行號2
DOIs
出版狀態已發佈 - 2007 一月 1

ASJC Scopus subject areas

  • Sociology and Political Science

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