Sensation Seeking, Message Sensation Value, and Destinations: A Cross-Cultural Comparison

Allan Cheng Chieh Lu, Christina Geng Qing Chi, Carol Yi Rong Lu

研究成果: 雜誌貢獻期刊論文同行評審

11 引文 斯高帕斯(Scopus)

摘要

This study investigated whether advertisements with different (high or low) message sensation value (MSV) had different impacts on consumers with different (high or low) sensation-seeking (SS) trait with regard to their destination image perceptions and behavioral intentions through a cross-cultural comparison. The results indicated that for U.S. samples, matched MSV and SS trait (low–low) had stronger influence on consumers’ destination image perceptions than mismatched MSV and SS trait (low–high); while for Chinese samples, matched MSV and SS trait (high–high) had stronger influence on consumers’ behavioral intentions and destination image perceptions than mismatched MSV and SS trait (high–low). In addition, culture was found to moderate the effect of MSV and SS trait on consumers’ destination image and behavioral intentions. Finally, destination image was found to be a significant predictor of behavioral intentions.

原文英語
頁(從 - 到)357-383
頁數27
期刊Journal of Hospitality and Tourism Research
41
發行號3
DOIs
出版狀態已發佈 - 2017 三月 1

ASJC Scopus subject areas

  • 教育
  • 旅遊、休閒和酒店管理

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