Seniors' perceptions of service features on outbound group package tours

Kuo Ching Wang, Ai Ping Ma, Mei Ting Hsu, Po Chen Jao, Ching Wen Lin

研究成果: 雜誌貢獻文章

32 引文 斯高帕斯(Scopus)

摘要

The objective of this study is to develop scales addressing seniors' perception of group package tour service features (GPTSFs) in Taiwan and China, and thus extend the existing literature regarding the service quality theory. This research used a qualitative method to generate sample items and a quantitative approach to develop and validate GPTSF scales. Findings from a survey with 239/217 experienced senior tourists from Taiwan/China identify five important factors (i.e., tour leader and tour guide, restaurant, hotel, coach, and scenic spot) among seniors in Taiwan and three factors (i.e., pre-tour briefing, restaurant, and optional tour) among seniors in China. Based on our findings, travel agencies can adjust their managerial directions to make them flexible enough to react efficiently to environmental changes and consumer needs.

原文英語
頁(從 - 到)1021-1027
頁數7
期刊Journal of Business Research
66
發行號8
DOIs
出版狀態已發佈 - 2013 八月 1

ASJC Scopus subject areas

  • Marketing

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