Senior citizens and their dining-out traits: Implications for restaurants

Yu Hua Christine Sun*, Alastair M. Morrison

*此作品的通信作者

研究成果: 雜誌貢獻期刊論文同行評審

26 引文 斯高帕斯(Scopus)

摘要

Continuing and rapid growth of the mature population in Taiwan has forced the restaurant industry to prepare for substantial social and demographic changes. This study used a telephone survey to elicit attributes important to the restaurant patronage behaviors of consumers aged 65 and older who lived independently. The variables examined include a battery of demographic and health-related variables, a series of motivation attributes, restaurant selection criteria, and measures of consumer's restaurant patronage behaviors. Two distinctive segments were identified; frequent and convenience restaurant patrons, and occasional and family restaurant patrons. The results of this study of mature consumer's restaurant patronage behavior have several implications for this increasingly important and prominent segment of the restaurant consumer marketplace.

原文英語
頁(從 - 到)376-394
頁數19
期刊International Journal of Hospitality Management
26
發行號2
DOIs
出版狀態已發佈 - 2007 6月

ASJC Scopus subject areas

  • 旅遊、休閒和酒店管理
  • 策略與管理

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