Self-Protective Dining Behavior: An Investigation on Consumer’s Use of Online Food Delivery Service

貢獻的翻譯標題: 自我保护性用餐行为: 消费者使用在线食品外卖服务的调查

Pearl M.C. Lin, Chih Hung Wu, Chin Yi Fang, Wai Ching Wilson Au*


研究成果: 雜誌貢獻期刊論文同行評審


This study aims to investigate how consumer’s use of online food delivery (OFD) services is driven by its self-protective nature. Drawing on protection motivation theory, the unified theory of use and acceptance of technology, and diffusion of innovation theory, an integrated model was tested with 1,000 empirical data points to explain consumers’ OFD use during the pandemic. Results confirmed the self-protective nature of OFD use by uncovering a significant positive effect of fear of COVID-19 on consumers’ OFD ordering frequency. Perceived vulnerability contributed more strongly to an individual’s fear of COVID-19 than perceived severity in dining activities. These findings theoretically expand the current understanding of OFD services and provide practical implications for OFD platforms, restaurateurs, and governments.

貢獻的翻譯標題自我保护性用餐行为: 消费者使用在线食品外卖服务的调查
頁(從 - 到)378-402
期刊Journal of China Tourism Research
出版狀態已發佈 - 2024

ASJC Scopus subject areas

  • 文化學習
  • 語言與語言學
  • 旅遊、休閒和酒店管理
  • 語言和語言學


深入研究「自我保护性用餐行为: 消费者使用在线食品外卖服务的调查」主題。共同形成了獨特的指紋。