This study examines how wushu, as a folk sport in China, has been promoted globally by a nation-state. Identifying the Global Wushu Movement (GWM) as an East-to-West diffusion and a political and cultural phenomenon, our analytical framework is based on that of globalization as proposed by Houlihan (1994, 2016) and Held et al. (1999). Our particular focus is on the ‘nation-state’, notably its role in activating the GWM and whether it is a responder to or a promoter of global sporting culture. Data was collected from both documentary analysis and semi-structured interviews involving a total of twenty key stakeholders. Findings reveal that some of China's strategies prove that it is a responder to the Olympic Movement. Other strategies demonstrate that China, as the promoter of the GWM, has its own agenda to influence the international sporting realm. More specifically, the state is indeed affected by globalization which can also be managed by the state. This is because, to some extent, while China accepted the Olympic value, it has also transformed a part of its own traditional culture (wushu) and exported it via the International Wushu Federation (IWUF) as the façade. Conceptually, the duality of China's strategies in the case of GWM implies the emergence of reverse globalization.
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