Regulatory focus and attribute framing: Evidence of compatibility effects in advertising

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研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

原文	英語
期刊	International Journal of Advertising
卷	31
發行號	1
出版狀態	已發佈 - 2012
對外發佈	是

ASJC Scopus subject areas

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title = "Regulatory focus and attribute framing: Evidence of compatibility effects in advertising",

author = "Lin, \{Hui Fei\} and Fuyuan Shen",

year = "2012",

language = "English",

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journal = "International Journal of Advertising",

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