Several key characteristics of social media through which users create virtual identities affect their psychological experiences. One of the most important ways for doing this is the use of the profile picture. This research is a follow-up study ofWu, Huang, and Yuan's (2015), and it further examines Taiwanese, Chinese and International students' choices of profile pictures and what their motivations are. Gender plays a role in determining the choice of profile picture. The study also found out that Taiwanese students, Chinese students, and International students are drawn towards different type of profile pictures.
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