Predicting low-carbon travel behavior: A modified theory of planned behavior model from Taiwan

Nae Wen Kuo*, You Yu Dai


研究成果: 書貢獻/報告類型篇章

2 引文 斯高帕斯(Scopus)


The activities of the tourism industry and tourists cause many of the world's carbon dioxide emissions. To reduce carbon emissions resulted from travel, low-carbon tourism has becoming an urgent issue. Little research has paid attention to low-carbon travel behavior of tourists, and their influence factors are still unclear. Therefore, the purpose of this chapter is to establish a modified Theory of Planned Behavior model to predict which factors may impact low-carbon travel behaviors. In this study, an effective sample of 387 Taiwanese was collected in the first "ECO Taiwan Expo." Through a rigorous structural equation modeling process, the results show that the respondents are independently involved in low-carbon tourism, rather than influenced by significant others or groups. In addition, past travel experiences could improve travelers' perceived behavioral control and behavioral intention toward low-carbon travel behavior. Finally, the moderating effect of perceived behavioral control is evidenced between behavioral intention and preferred behavior in this study.

主出版物標題Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace
發行者IGI Global
出版狀態已發佈 - 2015 2月 28

ASJC Scopus subject areas

  • 經濟學、計量經濟學和金融學 (全部)
  • 一般商業,管理和會計
  • 一般電腦科學


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