Perceived service quality and life satisfaction: The mediating role of the actor's satisfaction-with-event

Lung Hung Chen, Mei Yen Chen, Yun Ci Ye, I. Wu Tung, Chih Fu Cheng, Shen Tung

研究成果: 雜誌貢獻期刊論文同行評審

17 引文 斯高帕斯(Scopus)

摘要

The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was conducted to translate the Perceived Service Quality questionnaire (PSQQ) (Brady & Cronin, 2011) into Chinese and to validate it for sporting events. Study 2 was conducted to examine the main hypothesis. The results indicated that satisfaction-withevent partially mediated the relationship between PSQ and life satisfaction. The results are discussed in terms of both the examined theories.

原文英語
頁(從 - 到)249-266
頁數18
期刊International Journal of Sports Marketing and Sponsorship
13
發行號4
DOIs
出版狀態已發佈 - 2012
對外發佈

ASJC Scopus subject areas

  • 商業與國際管理
  • 金融
  • 行銷

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