Perceived service quality and life satisfaction: The mediating role of the actor's satisfaction-with-event

Lung Hung Chen; Mei Yen Chen; Yun Ci Ye; I. Wu Tung; Chih Fu Cheng; Shen Tung

doi:10.1108/ijsms-13-04-2012-b003

Perceived service quality and life satisfaction: The mediating role of the actor's satisfaction-with-event

Lung Hung Chen, Mei Yen Chen, Yun Ci Ye, I. Wu Tung, Chih Fu Cheng, Shen Tung

研究成果: 雜誌貢獻 › 期刊論文 › 同行評審

17 引文斯高帕斯（Scopus）

摘要

The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was conducted to translate the Perceived Service Quality questionnaire (PSQQ) (Brady & Cronin, 2011) into Chinese and to validate it for sporting events. Study 2 was conducted to examine the main hypothesis. The results indicated that satisfaction-withevent partially mediated the relationship between PSQ and life satisfaction. The results are discussed in terms of both the examined theories.

原文	英語
頁（從 - 到）	249-266
頁數	18
期刊	International Journal of Sports Marketing and Sponsorship
卷	13
發行號	4
DOIs	https://doi.org/10.1108/ijsms-13-04-2012-b003
出版狀態	已發佈 - 2012
對外發佈	是

ASJC Scopus subject areas

商業與國際管理
金融
行銷

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10.1108/ijsms-13-04-2012-b003

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abstract = "The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was conducted to translate the Perceived Service Quality questionnaire (PSQQ) (Brady & Cronin, 2011) into Chinese and to validate it for sporting events. Study 2 was conducted to examine the main hypothesis. The results indicated that satisfaction-withevent partially mediated the relationship between PSQ and life satisfaction. The results are discussed in terms of both the examined theories.",

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AU - Ye, Yun Ci

AU - Tung, I. Wu

AU - Cheng, Chih Fu

AU - Tung, Shen

PY - 2012

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AB - The aim of this study was to integrate the hierarchical model of the perceived service quality (PSQ) theory with the bottom-up theory of satisfaction. It was hypothesised that satisfaction with sporting events would mediate the relationship between PSQ and life satisfaction. Study 1 was conducted to translate the Perceived Service Quality questionnaire (PSQQ) (Brady & Cronin, 2011) into Chinese and to validate it for sporting events. Study 2 was conducted to examine the main hypothesis. The results indicated that satisfaction-withevent partially mediated the relationship between PSQ and life satisfaction. The results are discussed in terms of both the examined theories.

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KW - Positive psychology

KW - Service quality

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Perceived service quality and life satisfaction: The mediating role of the actor's satisfaction-with-event

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